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Game for commercial changes: a deep interview with jane mcgonal Recently, i interviewed jane mcgonigal, the world famous designer of alternative reality games, or, gaming breakthrough games to improve real life and solve pressing cutters. She thinks that game designers are on the humanitarian mission, along with her its meaning no. 1 in life - to meet as the developer of the game won the nobel prize of the world. Mcgonal - the bestseller “new york times”, the author of the book “reality is broken: why are the games make us better and how they can change the world” (penguin press, 2011), and at this time serves as the founder and creative director of the social chocolate, in which she makes games is indicated by the science of positive and public connection. The first game of the company, superbetter, is designed to increase stability in the face of any ailment or damage or purpose of life and vigor. Players used superbetter to overcome the concussion, undergo chemotherapy, reduce stress, lose extra pounds and quit smoking. Clinical samples of games begin in september in the treatment studies of the university of ogio. This autumn. Just designate the forbes code when you ask for access to: https://wwww.Superbetter.Us/users/register_beta

@>> rakhim ganves: describe let's talk about how the student became involved in the intersection games and social changes.

Jane mcgonigal: i worked as a commercial game designer for a long time but ending with a doctoral degree at the university of california in berkeley. My study was focused on how games change how we care for ourselves. For example: games help to reveal our strong advantages - such as curiosity, determination, cooperation, collective intelligence and stability in the face of failure. They force people to feel capable and give us a taste of success. But in berkeley, i documented the case of the case of players who felt a break by the way, how much they were achieved and purposefully in the favorite games used, and people, how much they felt their vices in a regular workplace or at school - disconnected, not motivated, without a heroic purpose . They searched for the possibilities to bring their advantages to the gamer to what is such, which mattered in the real world. At that time - it turned out back in 2003, 2004 - no one did anything to overcome this gap between games and reality. Therefore, i decided that i would try. I was lucky that i can have a point of contact with some truly oriented organizations in order to help to arrange new forms of what a gamer is able to achieve - for example, with the world bank, creating evoke (urgentevoke.Com to demonstrate that players they can launch their individual social enterprises, the new york public library to illustrate that gamers can write books that change the world (game.Nypl.Org) and the myelin repair foundation, which connected fans with doctors and scientists to study the creative methods of obtaining new methods of therapy of neurological diseases on the market faster (breakthroughstocures.Org). 
Rahim ganous: what do superbate look like and what such an undertaking has? Superbetcha (http://www.Superbetter.Us) is a radical new solution to the use of gams on health. This is the first corporation to come out of social chocolate (http://www.Socialchocolate.Com), an incubator from san francisco for san francisco for the interaction of the social influence that i became a co -founder. 
A rather dramatic story. I was the first player of the game. I invented in the summer of 2009, when i hit my head, received a concussion, and the concussion did not heal in an exhaustive way. A month later, i was still the same concussion as the day of the accident. This was, of course, the worst time of life. I was not able to read or write, i could not go out, my memory was terrible, i was always sickening, my head felt that it was in the capture of what i named at that time, "" a black threshold of death. " “I seriously did not think that i would survive - i was ready to curl up and die. It was the most alarming and depressed, which i have ever been. One moment of clarity. All my training in the field of gaming design and my study of the moment how games provoke positive emotions and build up our social relations - https://gamingbreakthrough.com they all pierced through the mental fog. And i realized that i had the opportunity to find the opportunity to turn the toy into recovery. It was my role -playing recovery game, for me, my friends and families. I became jane a bag of the murderer of the concussion, and my nearest social network became allies in the game. It is logical, he had glasses, achievements, quests, as well as the power and badly, and absolutely everything that visitors dreamed in an excellent game. This seriously helped me.Depression and anxiety immediately rose. Within a week, cognitive symptoms began to improve. My doctor explained to me why it made sense: depression and anxiety change the brain chemistry and complicate the treatment of the brain. I happened to become happier, before i was able to be better. Search for vacancies, trinket surgery, asthma, diabetes, chemotherapy, autoimmune disease, constant pain. After familiarization of such a process of upward testing of reproduction, i realized that i want to create a real web resource so that it is easier to cut into it so that an increasing number of people can play. This should not be reduced obstacles on this website of the path, we can become stronger. Their work is not just a theory. Scientists have shown that dramatic positive shifts are able to happen in our life as a direct result, faced with an extreme task, does not fulfill its functions whether everything is with a certain disease, daring to quit smoking or in the fight against depression. Researchers call this "post -traumatic growth." We call this superbetter. 
To make an extremely powerful game, we work directly with scientists and medical researchers at the university of stanford, the university of california at berkeley and the university of pennsylvania. We also have an amazing team of designers in order to make sure that the game is fun and dependent. For example, our design director is determining the first designers of social various games in the market: chelsea haw. She goes to superbetter from zynga, in which she turned out to be a game designer in farmville. > Jane mcgonigal: we are testing a superbetter in several ways. Firstly, with the surrounding clinical partner, medical center of the university of ohio. The traumatic trauma of the brain is considered the process of their areas of the skill and they will do our first medical checks. This begins on september 26th. A significant part of the participants will be students-sportsmen with shots of sports. That hour, we begin to plan testing in the zone of constant pain and obesity. So this is a clinical situation. We similarly want to observe how superbetter acts in organizational conditions. What will happen if the whole company plays it? How will this affect everyday life, performance and health costs? We are very lucky that in our company as a partner at a single first organizational play test, zappos. Starting from the end of the current month, more than 5,000 zappos employees in nevada and kentukki will receive the first access to superbetter. From the fact that our company has heard from the hair on the body so far, it seems that the particularly popular problems that need to be - to understand in business is to lose weight, become formed, quit smoking, sleeping and reducing stress. Finally, this fall there will be a large beta -version. You can request access to it at https://www.Superbetter.Us/users/register_beta. 
> Superbetter in action 
Rahim kanani: if if superbetter potential is fully implemented, how will success look? 
Jane mcgonigal: the listed is not just a game. We wish to become a leading voice in the positive movement of health. Positive health means that it is sincerely involved in human own care. This means not outsourcing of our health in the healthcare system. This suggests that getting rid of horror and paralysis, what we feel too often, and instead develop a sense of agency. Our organization can make significant, long changes in our health, especially with the help of our friends, family, neighbors and employees. Our company can focus on repair, and not on the treatment of diseases. We do not need to immediately resort to the help of drugs from the prescription. We are ready to develop mental stability, which leads exactly to physical stability. Our company can increase our immune system, strengthening our social networks and reducing stress. The positive life expectancy of the human body is not an ordinary idea. This is the amount of scientific research that show that home doors is able to create positive assets in the field of healthcare, that they make us stronger. These assets - similar, as variability of heart rhythm, optimism and increased strength of social ties - resemble health. What helps us stay healthier longer - but if this happens to us, our site is more likely to recover from a particular disease or injury and faster. 
Rahim ganous: if the existing efforts in us are field sawdust on one main philosophy about the same as the world works, what kind of philosophy is? , Sex, love and security are an opportunity to develop your advantages, study interesting experience and use them forever. I am a brain that our employees are all working from the desire to defeat obstacles, study and get better, feel capable, wake up every day for purposes.Here we still do not suspect such desires than when we are faced with something difficult in our worthy life. It is then that we find that a person has a natural ability to be heroic. We become the best versions of ourselves, faced with extreme challenges. We discover that we are stable. We make the greatest meaning what you can because of the fight against which we inevitably encounter. I brain that fun is an excellent training platform for this kind of skills. The real power of games is when we accept these skills and deliver it to our real life.